CONTENT PERSONALIZATION
The right product
The artificial intelligence used in the Digital Contact Data Hub instantly generates a unique website, email or product recommendation for every person. It shows your audience only what’s interesting to them based on their personal preferences. Unlike split testing, the Digital Contact Data Hub doesn’t just show the option with the highest conversion rate to everyone - it picks the best performing variant for each individual.
TIMELY COMMUNICATION
The right time
By analyzing their purchase history, behaviors and profiles, Digital Contact Data Hub knows exactly when and on what devices your customers check their emails. The algorithm determines which channels to use, what message to send, whom to send it to, when, and how often. The platform analyzes and optimizes every touchpoint in the customer journey.
PRECISE SEGMENTATION
The right customer
Digital Contact Data Hub, powered by Machine Learning, analyzes omni-channel data about visitors, tracks their behavior and monitors their intentions in real time. The platform engages the right customers and helps them discover your products. The algorithm gets ‘smarter’ with every user action and automatically improves marketing performance without any additional spend on traffic or human resource.
