Data collection and management
Content personalization for individual visitors enabled by machine learning
Implementation and integration of personalized product recommendations; an animated widget can be inserted on the website or an email without any coding skills.
An increase of up to 45% in conversions and other desired actions. Modules can display a call-back form, a pop-up with a relevant promotion or a reminder to sign up for a newsletter. The self-learning product recommendation AI will show the visitor what they’ll like, and will get smarter with every recommendation.
Implementation of dynamic triggers, a tool that automatically makes decisions with regards to when, where, how and to whom send marketing communications, in order to prompt the desired action. Once the triggers are set up, all you need to do is sit and watch your business and marketing indicators improve.
Management of multiple marketing channels, including email, SMS, push-notifications and messengers, from one module. The channels are selected based on the conversion effectiveness for each recipient.
Prioritisation and allocation of leads, depending on their behavior, to call centres or sales departments for subsequent outbound calling.
Up to 30% increase in profitability of the base without human involvement. The AI gets smarter with every customer action and can be tasked with leading a visitor to the purchase, stimulating a repeat purchase or re-engaging passive subscribers.
Automatic collection and analysis of data in real time for every user across a range of behavioral indicators.
Expansion of customer profiles based on new and existing information, forecasting of behavioral trends and identification of weak spots in the purchase funnel.
Management of manual or automatic data exchanges with external sources (CRM, CMS, DMP, BI, analytics systems) and among individual modules on the platform.
Collection and subsequent analysis of data against the key business metrics, including conversion, profitability and average order value.
Collection of customer contact information, granular setup of digital marketing communications and detailed custom reports on all processes, including newsletters, email triggers, communication chains and product recommendations.
API integration and development of scripts for data collection and management.
Development and implementation of dynamic content, personalized product recommendations and communications chains.
Express audit, agile strategy development, modules and platform management, and execution of email marketing.
Improved business results without any additional help from programmers, designers, marketers and analysts.
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